By Rick Alcantara
Whether you are part of a big company or small practice, you have a story to tell – a story about your products, services, history, achievements and especially your reason for being. Your story is what makes you “you”. It transcends the deliverable. It is the essence of who and what you are. It is that intangible that connects you with others – what entices them to do business with you. Fortunately, social media is uniquely positioned to help you explain that purpose.
“It is purpose,” in Agent Smith’s words, “that created us. Purpose that connects us, that guides us, that drives us, that defines us. It is purpose that binds us.” Even though social media is born of technology, it the very thing that can disconnect you from the matrix of media-controlled communication and enable you to interact, without filters, with the people and communities who relate to and may even advocate your purpose.
Social media, as “the eventuality of an anomaly,” is what is breaking down barriers. It is what is forcing publishers, advertisers, networks and other gatekeepers to rethink their models. It is giving you and me the freedom to step beyond the boundaries of the system to engage with others who share similar stories.
By replacing the control of one-to-many communications with the freedom of many-to-many interaction, social media has become the portal through which you can quickly, easily and inexpensively tell your story.
Access is the new currency. The more access a platform provides, the greater its value both metaphorically and financially.
By connecting you with people who grant you permission to tell them your story, social media has become the great equalizer. It puts you, rather than editors and producers, in charge of your story. And while some people are “so hopelessly dependent on the system that they will fight to protect it,” you can unplug from it and go right to the source.
While social media can connect you to a “world without controls, without borders or boundaries, a world where anything is possible,” you first need a story. What’s yours?