Posts Tagged: communication

Screen Shot 2015-03-22 at 2.32.33 PM

What The Public Wants From a Government Twitter Account

I’m going to go out on a limb here and say that the average citizen feels like they don’t know what the hell is going on in Washington. I feel fairly confident in drawing this conclusion because every time, or nearly every time I talk to someone outside the Beltway they say something like this… Read more »

Screen Shot 2015-03-19 at 12.30.20 PM

Why Starbucks’ Race Together Campaign Should be Careful

Starbucks CEO Howard Schultz has asked employees at his 7,300 stores in the U.S. to voluntarily write #RaceTogether on their coffee cups of their customers as a window to talking about inclusion with his baristas. While he should be commended for his corporate responsibility to initiate conversations with customers on race relations, his approach addresses… Read more »

Question mark with different direction

How To Deliver a Fearless Presentation

Presenting is no easy task, and causes many people serious anxiety. On Wednesday, GovLoop hosted a virtual training, “Ace Your Next Presentation: From Briefing the Boss to Rocking the Stage.” The two speakers, Lauree Ostrofsky, Chief Hugger and Coach at Simply Leap (a career and life coaching organization), and Dave Uejio, the Acting Deputy Chief… Read more »

Media concept

The Digital Transformation of Organizational Functions

No one would argue with the notion that social and digital technologies are having a significant – and sometimes dramatic – impact on societies and economies. And though most people may not yet refer to this as the Digital Age or Era, they would likely concede that we are indeed transitioning away from a world… Read more »

businessman working with virtual screen

We’re All Becoming Tech Workers… And We Need to Be Ready

As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of consumer goods and services),… Read more »

email-social-sync

Synchronize Email With Your Other Marketing Channels

While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.

laptop

You Got the Right Stuff: Email Design Best Practices Checklist

Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.