Posts Tagged: communication

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We’re All Becoming Tech Workers… And We Need to Be Ready

As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of consumer goods and services),… Read more »

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Synchronize Email With Your Other Marketing Channels

While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.

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You Got the Right Stuff: Email Design Best Practices Checklist

Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.

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Get Wet! Cause Some Waves! (Or Not… )

Over the course of many decades of governmental work, as well as employment in the private sector and non-profit scene, I have witnessed first-hand and heard, second-hand, of the inherent dangers of saying something that is either unpleasant, reveals corruption, or otherwise is unpopular with the current ‘Powers-That-Be’. All of which leaves someone wondering whether… Read more »

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FY 2014 Delivers Enterprise Growth in Wireless

As we all know, the explosion in demand for wireless and mobile services is continuing at a pace hard to keep up with. And with that popularity comes government’s continuing need to find ways to exploit those technologies while simultaneously saving money and increasing acquisition and operational efficiencies.