Marketing Muscles and Sales Sprints – What Getting Fit Taught Me About Business (Guest: Pam Greene)

How many times have you been sitting in some sort of team motivational meeting or workshop and been served up some fitness-related metaphor? “You gotta run that race!” “Get to the top of the mountain!” “Score that touchdown!” or “Ride the wave to success!”Admittedly, sitting at your desk, making calls, sending emails, and attending meetings hardly seems athletic – even on casual Friday. Truth be told, exercise and business have more in common than you’d think. I’ve found scores (no pun intended) of parallels. Everyday at work I encounter many of the same challenges and goals as I do in…

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