Whats Next DC Live Blogging, Gayle Weiswasser, The Power of Real Time Engagement
Weiswasser from the Discovery Network pointed out that as people are watching television, they are blogging about it, tweeting about it, and mentioning it on every existing social networking outlet. Discovery encourages this, because it builds hype for their programs, similar to water cooler buzz driving people to see a certain movie or eat aRead… Read more »