I’ve found myself banging on a lot recently at events and other engagements about pretty much the same stuff.
It’s what organisations need to do to grasp the digital opportunity – but which isn’t about actual tools on the internet. At least, not just about that.
Embedded below is the first attempt I have made to write it up. I would really welcome feedback on this. If you can’t see the embed, download the PDF direct here.
Also I am running a free webinar which explains all this in more detail. Sign up here.