With increased budget pressures and constraints on our schedules with expanding workloads, finding time to attend a face-to-face event is difficult. Not that there are many face-to-face events anymore: studies show that 60% of US marketers are planning to increase their spend on virtual events while 42% plan to decrease their spend around physical events and conferences.
While we live and work in a digital world, there is a definite need for face-to-face events that promote interaction, collaboration and networking. In fact, Facebook’s own Mark Zuckerberg believes that. Read more at Reach the Public: