As I have traveled across the country working with businesses and organizations, I’ve had the privilege to interact with HR professionals and corporate trainers. Initially, I was surprised to hear reports from both professionals and front-line workers that the vast majority of employee recognition programs aren’t working. These activities generally are not having a positive impact on employees or workplace morale.
In many cases, recognition programs actually are backfiring and creating negative reactions among team members. In fact, the three most common reactions I receive from employees when they talk about “employee recognition” are apathy, sarcasm, and cynicism.
Why? As I examined the issue more closely, the reasons become clear. The root of the problem is that recognition is very different from authentic appreciation. And, many times, poorly conceived and implemented recognition programs actually create an overall perception of inauthenticity.
Here are some of the key issues:
Recognition is largely about behavior.
“Catch them doing what you want and recognize it”, the recognition books say. The sole focus is on the employee’s behavior and the manager’s behavior (observe and reinforce).
The primary emphasis of recognition is improving performance.
The goal is for employees to do more (or better quality) work. As a result, the focus is on what is good for the company and/or the manager (they look good when their team performs well).
The relational direction of recognition is top — down.
Recognition comes from the administration, managers and supervisors. It is occasionally communicated peer-to-peer, but rarely from worker to supervisor or manager.
Recognition is really an organizational function.
And, as a result, recognition at its foundation feels impersonal, contrived, and is rarely experienced as a genuine expression of appreciation for the team member as a person.
Here’s what authentic appreciation looks like:
Authentic appreciation has a very different feel and quality to it than recognition.
Appreciation focuses on performance plus the character qualities of the team member and their intrinsic value as a person.
As a result, team members can be valued and receive appreciation even when they don’t perform well. (Anyone else made a mistake lately?)
Appreciation has dual objectives: to improve performance but also to support and encourage the person.
Team members often need a word or action of encouragement, especially when they aren’t performing at their best because of other issues going on in their lives.
The goal of appreciation is what is good for the company and what is good for the person.
If a colleague communicates authentic appreciation, it is based in a foundational concern for the individual (focusing on what is best for them — not just improving their productivity — which may mean helping them find a position that is a better match for them than their current role.)
Appreciation requires more than behavior, it requires “heart attitude.”
This is really the difficult part of appreciation — it has to be genuine and from the heart. You can’t fake it.
Appreciation can be communicated in any direction.
One of the exciting lessons I’ve learned is that colleagues want to know how to encourage and support one another. Appreciation can be expressed from anyone to anyone else in the organization.
Appreciation is based in a person-to-person relationship.
We don’t believe that an organization (an entity) can truly appreciate an employee or team member — that is why so many employees react to recognition programs — they don’t feel “real”.
But pay attention to your culture. Is it solely focused on production and performance, or are employees valued, not only for what they do, but for who they are? As always, the best place (and person) to start with is you. Lift your sights a bit, and don’t solely look at what people do, but also who they are (cheerful, kind, patient, funny) and call attention to those characteristics as well as the work they do.
These insights and suggestions will go along way in creating a truly authentic work culture. Unfortunately, so many companies, especially in the private sector, only care about the bottom line and how their financial profiles look to investors, that they miss out on creating high quality organizations with staying power. Building that brand starts at home!
Great post! The distinction between recognition and appreciation is one that I had not considered previously, but the differences between the two and their implications are glaring. Thanks for sharing, Paul.
Blake, thanks for the feedback. Yes, differentiating between the two is at the heart of what we do.