To be fully effective, government agencies must raise awareness of their programs and the important work they do on behalf of the public. Branding is crucial to these efforts. Yes, branding. Though government agencies rarely use the word, branding is just as important in the public sector as it is in the private and nonprofitRead… Read more »
A while ago, in the misty dawn of internet commerce, a government agency I know decided to change its web site address, dropping its parent department and just going by WWW.WHOZIT.GOV. Needless to say this caused a storm in the user community with suddenly invalid bookmarks, frantic e-mails that the website was down, etc. TheyRead… Read more »
A few months ago I came across the work of an intelligent, generous human being in Silicon Valley named Rajesh Setty. He is doing some interesting work at a new site, TH!NKSULTING. I appreciated his recent answer to a question that was posed to him, “I am planning to write a book. Can we brainstormRead… Read more »
As the government community awakens to the value of social networking, they will reward, hire, promote people who can help them use social media to build relationships with clients, constituents, the public. Those who have used social media to develop their personal brand will become the all-stars. You are what you do. Karl Marx saysRead… Read more »
When it comes to social media, how you position your brand goes a long way for conveying authenticity and trust. Social media naming conventions are equally important for government agencies as they are for celebrities, commercial entities, and other branded organizations. Prior to commencing activity in the social space, it’s important for government communicators toRead… Read more »