Posts Tagged: branding

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest for “social media monitoring” information 4 years ago. Search for the term hasRead… Read more »

What is Govloop to YOU?

With so many different types of social networks now present in today’s society and Google adding yet another one to the mix, I have often wondered if it is truly fair to reference Govloop as the, “Facebook for Government.” Sure, at the time, the reference was the most clear picture that could be provided toRead… Read more »

How E-mail Signatures Can Brand and Promote Your Organization

One of the most overlooked opportunities for online marketing also happens to be one of the most ubiquitous: the e-mail “signature” One of the first things new employees do is create a “signature block” for their e-mails. These half a dozen lines or so, consisting of your contact info, plop themselves at the bottom ofRead… Read more »

Mobile apps, online shopping and, um, government marketing?

I went to What’s Next DC today, a very cool online marketing conference (featuring GovLoop’s own Steve Ressler) and I was struck by the simplistic analysis that many of the presenters offered of “what’s working” in marketing. For instance, one presenter went on and on AND ON about how awesome and remarkable Best Buy isRead… Read more »

Introducing This is Govable: The U.S. Army’s Facebook Landing Page

Hello, GovLoopers! I’d like to introduce This is Govable, a series that will highlight government examples of impressive social media tactics and improved collaboration through technology. This series might not always showcase the biggest campaigns, but it will highlight small, meaningful steps that the government is taking towards Gov2.0. Please feel free to send meRead… Read more »

What the U.S. Department of the Treasury needs to know about brand consistency

I recently attended a fantastic event hosted by 85Broads, White & Case Women’s Initiative, and Ms. JD featuring the inspiring Laura Liswood. Afterwards, as I networked and chatted with other women there, I met two women from the U.S. Department of the Treasury. We talked for a bit and then performed the ritual business cardRead… Read more »

Calling all Students…the Government Wants YOU!

Originally posted on Unleash the Monster By Erica Pierson It’s summer time and recent grads are in the process of looking to start their careers. Well, good news. Now is the right time to consider a job in government. There are continued steps to implementing hiring reform across agencies in response to the recent presidentialRead… Read more »