I get it. I finally, finally get it. Brand does not live in the artifacts of the brand. The symbols. Brand does not live in the brain of the consumer. Nor in his or her heart. The brand does live in the human interactions that surround it. We have been thinking the wrong way for soRead… Read more »
You have to understand that a brand is way beyond a logo now. You do understand that, because the Mad Men paradigm where we cook up Frankenstein in the lab and serve it up to you has been destroyed. In its place is an open kitchen where you can see me cooking, and if IRead… Read more »
Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, andRead… Read more »