Posts Tagged: curation

Finding the Soul in Social

The heart of every social media campaign is its content. Increasingly, audiences are tuning out what doesn’t ring true to them or strike a personal chord. Key resonators for people—writing style , entertainment value, and emotional connection—are crucial to every aspect of online material. At one of last week’s Social Media workshops that ran throughout… Read more »

What if we let ordinary citizens represent Australia on social media for tourism purposes?

Tourism Australia, state and territory tourism agencies and many regions and cities are now using social media to promote their location (their brand) to potential tourists. Using the traditional approach, these accounts are managed by professionals employed by agencies and tourism bodies, communicating with official approved messages. However other countries have begun to explore the… Read more »