Posts By Eileen Kessler

Finding the Soul in Social

The heart of every social media campaign is its content. Increasingly, audiences are tuning out what doesn’t ring true to them or strike a personal chord. Key resonators for people—writing style , entertainment value, and emotional connection—are crucial to every aspect of online material. At one of last week’s Social Media workshops that ran throughoutRead… Read more »

Maps: Where Design and Data Meet

Maps: Where Design and Data Meet From store locators to Google navigation tools, interactive maps have become an integral part of our daily lives. Maps are also appearing more frequently on organization websites. Visualizing information in a geographical framework can be a powerful tool for advocacy, government and educational groups. And, in the past coupleRead… Read more »

Less is More

Optimism is rising among small business owners, but, according to a recent Citibank survey, the rosier outlook may not lead to more hiring, Dow Jones Newswire reports today. While more than 80% of small company CEOs think that 2011 will be better than 2010, only 14% say they will hire additional employees. Unfortunately, this isRead… Read more »

Snatched Kid, Doctored Photos—TSA’s Blogger Bob Rolls with the Punches

Blogger Bob Curtis was a recent guest speaker at the Society for Technical Communications awards luncheon in Washington DC. Bob manages the U.S. Transportation Security Administration’s (TSA) social media strategy and content. And he is the lead author of The TSA Blog. Bob told stories and offered tips to bloggers—especially for those who handle sensitiveRead… Read more »