In Washington, government agencies and non-profits are in the business of presenting complex information.
Posts By Eileen Kessler
Check out my colleague, Elisabeth Harper’s blog, where she talks about the effect of the Shutdown on nonprofits and how they can promote Giving Tuesday as a way to recoup some of the losses that are bound to come from the suspension of the CFC campaign.
Those close to me know I’m a magazine junkie. And now that I can store my titles neatly on my iPad mini, instead of strewn around the house, it’s easier to conceal the depth of my addiction. My favorite online magazine store, Zinio, which has a worldwide reach and represents 90% of all popular magazines,Read… Read more »
The heart of every social media campaign is its content. Increasingly, audiences are tuning out what doesn’t ring true to them or strike a personal chord. Key resonators for people—writing style , entertainment value, and emotional connection—are crucial to every aspect of online material. At one of last week’s Social Media workshops that ran throughoutRead… Read more »
Maps: Where Design and Data Meet From store locators to Google navigation tools, interactive maps have become an integral part of our daily lives. Maps are also appearing more frequently on organization websites. Visualizing information in a geographical framework can be a powerful tool for advocacy, government and educational groups. And, in the past coupleRead… Read more »
Optimism is rising among small business owners, but, according to a recent Citibank survey, the rosier outlook may not lead to more hiring, Dow Jones Newswire reports today. While more than 80% of small company CEOs think that 2011 will be better than 2010, only 14% say they will hire additional employees. Unfortunately, this isRead… Read more »
Blogger Bob Curtis was a recent guest speaker at the Society for Technical Communications awards luncheon in Washington DC. Bob manages the U.S. Transportation Security Administration’s (TSA) social media strategy and content. And he is the lead author of The TSA Blog. Bob told stories and offered tips to bloggers—especially for those who handle sensitiveRead… Read more »