Posts Tagged: marketer

Crowdsourcing: Win-Win or Lose-Lose

One of the more popular social activities between companies andconsumers is crowdsourcing. Crowdsourcing is relatively straightforward:It’s the online distribution of certain tasks to crowds of experts andenthusiasts. Companies use this activity to connect their brands closer totheir consumers. Involving them to the point where they almost takeownership of the brand. For recruitment agendas it is… Read more »