,

Top 10 – What Works in Social Media

Tips from LTC Gerald Ostlund of Army Reseve

What Works in Social Media in Gov -10 + One
-Don’t ask permission and start small
-First person – find a storyteller
-Make the fan part of the story
-Relevance trumps frequency
-A great photo goes a long way
-Raw, real, even messy video
-Don’t edit real life
-Monitor and acknowledge
-Robust rules of engagement on all platforms
-Segment if necessary; Coordinate always
-If you are having fun, so will your fans

Leave a Comment

3 Comments

Leave a Reply

Profile Photo Abby Liebeskind

This is really applicable for external-facing communications, but do you think these rules apply for internal collaborative tools? I think these are particularly applicable:

-Relevance trumps frequency
-Monitor and acknowledge
-Robust rules of engagement on all platforms
-Segment if necessary; Coordinate always
-If you are having fun, so will your fans

Reply
Profile Photo Bill Kirst

These tips are great! I plan to use them in consideration and discussions with a client in the DoD about to take the first step in embracing organizational social media.

Reply