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Why Metrics Matter

The Administration is pushing for more performance metrics. They launched Performance.gov in June 2011. So how is it going? And why should these metrics matter?

Dennis D. McDonald is an independent consultant. He has written a white paper on web-based performance metrics, "Developing Digital Strategies for Web-based Public Access."

He told Chris Dorobek on the DorobekINSIDER program that open performance metrics make a stronger and more accountable government.

"Performance.gov is an example of how the current Administration is attempting to provide, via the Web, context around the data it publishes in order to communicate not only what the Federal government is doing but also how well it is doing it," said McDonald.

McDonald identified the following as the most important when it comes to developing and managing an effective performance reporting website operation:

  1. Needed: well-defined use cases and user groups
  2. Is it sustainable?
  3. How should social media and collaboration tools be used?
  4. How explicit are the website’s own goals?
  5. The PMO as a governance and management model.

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