My oldest son and I attended a ceremony for newly licensed drivers at the County courthouse the other day. Like any other parent-son activity, I seized the opportunity to use it as a teachable moment – this time on dressing for success. When I was growing up, business suits were reserved for special occasions. MyRead… Read more »
I just stumbled upon Volkswagen’s contest initiative called TheFunTheory.com, established around 2009. The “site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is thatRead… Read more »
I was recently in the market for a new pair of running shoes. Like most runners, I was looking for a way that would help me run faster and farther. I had been considering minimalist footwear for some time and was ready to make the leap to barefoot running – or at least the feelRead… Read more »
Today starts 2011’s World Creativity and Innovation Week. The week always starts on Leonardo da Vinci’s birthday, which is April 15. From the WCIW website, “How it All Started” In May 2001 Canadian creativity specialist Marci Segal noticed a banner headline in one of Canada’s national newspapers, “Canada in Creativity Crisis” it read. “No itRead… Read more »
I recently responded to a question from one of my professional speaking groups in LinkedIn. The person asked about the value of free workshops. Absolutely, if done deliberately. Here’s my answer… For new speakers, free/unpaid speaking engagements is a great way to build momentum, brand, awareness, etc. Also, in regard to some of the otherRead… Read more »
For many of us, our first impression of a brand comes in the form of our initial sales experience. An integral part of that experience is our interaction with the salesperson. I recently purchased a new car – after several false starts and unremarkable first impressions. I ended up buying the car from the thirdRead… Read more »
Article Summary: As in the in the corporate world, a unified message is critical to your career success. Imagine you meet Jana, a prospective hiring executive at an event. Based on your brief encounter, you know she likes you since she mentioned the possibility of an available position. What do you think she’ll do firstRead… Read more »
I arrived early for a business meeting the other day. The meeting had been scheduled well in advance and the list of participants included about a dozen team members. When the scheduled start time had arrived, there were just two of us in the room. Over the course of the next ten minutes, the otherRead… Read more »
I was speaking with a colleague the other day about one of the unpleasant side effects of business networking – the inevitable flood of phone call and email solicitations from aggressive salespeople looking to close a deal. This is hardly an effective way for anyone to grow their personal or professional network. To me, businessRead… Read more »
In my previous post, I mentioned Baja Fresh had found a simple and compelling way to promote an offer for a reusable plastic drink cup. Before I tell you what it is, let me give you two versions of the same message. I’m going to ask you to pick the one you think Baja FreshRead… Read more »