Brand Advocacy Starts with a Good First Impression

For many of us, our first impression of a brand comes in the form of our initial sales experience. An integral part of that experience is our interaction with the salesperson. I recently purchased a new car – after several false starts and unremarkable first impressions. I ended up buying the car from the third salesperson I met. What made my experience with him remarkable was how he made me feel during my first visit to his dealership. He took a genuine interest in me and what I was looking for. Instead of trying to sell me what he thought…

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