Yesterday, I wrote a post about how to literally save lives through strategic social media and email campaigns. I’m a huge believer that email is a thriving and fundamental tool, despite thoughts here and there that email is dead. Rubbish, for the foreseeable future.
Given that, here are some best practices on How to Write an Email That Inspires Action and Spurs Change. Pulled from Stanford professors Jennifer Aaker and Andy Smith’s new book The Dragonfly Effect.