by Rick Alcantara
1. Communicate your mission, vision and values
2. Align your actions with your words
3. Create and regularly update your communication plan
4. Use communication channels that employees use and trust
5. Deliver relevant communications
6. Leverage technology
7. Create tailored communication for each internal audience, especially new employees
8. Inform your employees about critical news before you inform the media
9. Involve employees in decision-making
10. Encourage communication up, down and horizontally throughout the organization
11. Eliminate barriers to communication
12. Provide communication training to middle and senior managers
13. Commit resources (time, staff and money) to building communication
14. Regularly poll employees about their perceptions
15. Encourage and reward innovation
16. Communicate customer success stories
17. Inform employees about your firm’s financial performance
18. Never hide bad news
19. Reinforce brand standards
20. Educate employees about their roles in helping the organization achieve its objectives
21. Encourage face-to-face communication
Rick Alcantara is founder and principal of Tara Communications LLC, a strategic public relations, marketing and Internet firm that helps clients plan, implement and measure their communications. For more information visit www.tarapr.com. Follow Rick on Twitter @jerseycoach.
Simple and true!
The Devil in the process is the implementation!
Rick,
Thanks for sharing. With the dynamic environment in which most of us operate, following all of these steps can prove to be quite a challenge; but it is always worth the effort.
Best,
Shaun