Continued from last time…
In my previous post, I explained that I’m trying to gather data on the number of social media users within a geographic area. I’m basically attempting to answer the question: “what is the actual take-up of social media in Hampshire?” (which is where I live and work).
The Ofcom study in to Adults Media use and attitudes contains a huge amount of fascinating data and analysis. I’ve included an extract from Fig 44 of the report which shows the rapid take-up of social media:
Start with the biggest: Facebook
Facebook is generally recognised as the platform with the largest number of users, so I’ve started with that. Mega-corporations with massive budgets can, and probably do, purchase very detailed data directly from Facebook. I’m using the advertising search facility within Facebook, which is basic, but free. I’m noting the number of users for a variety of search parameters, and recording the results in a Google spreadsheet.
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