Facebook usage: a local perspective

Continued from last time…

In my previous post, I explained that I’m trying to gather data on the number of social media users within a geographic area. I’m basically attempting to answer the question: “what is the actual take-up of social media in Hampshire?” (which is where I live and work).

All change

The Ofcom study in to Adults Media use and attitudes contains a huge amount of fascinating data and analysis. I’ve included an extract from Fig 44 of the report which shows the rapid take-up of social media:

Extract from Ofcom survey Set up own social networking site profile: 2007, 2009, 2010 and 2011, by age
Adults who set up own social network profile: 2007, 2009, 2010 and 2011, by age

Start with the biggest: Facebook

Facebook is generally recognised as the platform with the largest number of users, so I’ve started with that. Mega-corporations with massive budgets can, and probably do, purchase very detailed data directly from Facebook. I’m using the advertising search facility within Facebook, which is basic, but free. I’m noting the number of users for a variety of search parameters, and recording the results in a Google spreadsheet.

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Mark Braggins

I’m intending to look at the major platforms, so LinkedIn, Google+, YouTube, and Pinterest.

I intend to share any statistical data I gather, and will probably blog about it.

Profile Photo Vanessa Vogel

Good luck and can’t wait to see what you find! It would be really interesting to see this statistical data as a whole while comparing it to other countries, states and or cities.