6 Stages of an Email that Works

You’ve got mail! While other forms of citizen engagement often get a lot of hype, the real killer app is email. But just because email is the killer app doesn’t mean government always knows the best ways to take advantage of its power.

But you are in luck, because we have uncovered the six stages you need to follow for email marketing success. And email is critical when defining your organization’s digital communications strategy, as a long-lasting and highly-effective method of communicating directly with your audience. And understanding the life cycle of an email can help maximize its power, leading you to greater outreach and increased audience engagement.

Follow us through the journey of these three successful emails from Federal, State and European public sector organizations:


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GovDelivery enables public sector organizations to connect with more people and get those people to take action. More than 1,000 organizations worldwide use GovDelivery’s communications platform to reach over 70 million people. The result? Safer communities. Happier commuters. Healthier families. Find out more.