Product designers continue to push the frontier of understanding the user. This improves the usability of our systems and solutions. But at what point does it become the responsibility of the designer to drive habits and behaviors that the end user actually wants.
Posts Tagged: human centered thinking
“The desire to bring new ways of thinking into government is like an insurgency,” said Joshua Marcuse, Senior Advisory for Policy Innovation at DoD. One of those ways of thinking is design thinking, also called human-centered design (HCD). To learn more about design thinking, we spoke with Zvika Krieger, Director of the Strategy Lab atRead… Read more »