Posts Tagged: User Behavior

MOTIVATING USER ADOPTION: COMMITMENT, COMPLIANCE OR WIIFM?

Many IT projects suffer from a lack of clear understanding of how to best motive desired user behavior. People often use terms like “carrots and sticks”, “ensure compliance”, moving people along the “commitment curve”, and “What’s In It For Me (WIIFM)”, but they typically do not understand the fundamental nature of these terms and their… Read more »