Many IT projects suffer from a lack of clear understanding of how to best motive desired user behavior. People often use terms like “carrots and sticks”, “ensure compliance”, moving people along the “commitment curve”, and “What’s In It For Me (WIIFM)”, but they typically do not understand the fundamental nature of these terms and their implications for motivating desired behavior.
Read the full blog post at: http://ow.ly/11N3B
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