Posts By Helen Reynolds

Unrestricted staff access to social media

Free use of social media across a whole company – it’s not a concept everybody agrees is productive. But where I work, it’s helping us to achieve some of our organisational values of openness, trust, teamwork and flexibility. I speak about this very often with people interested in the approach taken where I work, MonmouthshireRead… Read more »

Five things that good bloggers do

Blogging can sometimes be a bit of a daunting task. Sometimes it’s helpful to think of some the things good bloggers do so our posts are read a bit more or just to inspire us to write when we’re out of ideas. This blog post is based on a presentation I gave last night atRead… Read more »

Organisations need to learn how to party: why digital engagement needs to be more social

I work in digital communications. In the public sector. If there’s one obsession both disciplines share, it’s the quest for ‘engagement’. It’s often said about digital engagement that ‘we’ (organisations) need to go where people go. What that actually means to me isn’t ‘the people use Facebook so we’ll use Facebook and build a pageRead… Read more »

My first perk. And does blindly targeting influencers follow the ‘all news is good news’ theory?

I’m just going to come straight out with it: I’m pretty interested in online influence scoring tools like Klout and Peerindex. I think they might be useful to organisations and particularly the public sector in years to come. I understand and agree with lots of the points people make about these tools: people who thinkRead… Read more »

Finding my voice – why I blog

This month I was honoured to be interviewed for a new book on blogging available now on Kindle. Author of ‘Your Blog Voice‘ the fabulous Philippa Davies asked me questions about my blogging for inclusion in the book and she’s kindly allowed me to reproduce my interview here. For interviews with bloggers of all varietiesRead… Read more »

Why influence, not RoI, matters for local government social media

On the whole, UK councils are doing a nice job of using social media – possibly we caught on early because we’re used to making the most of tools that don’t cost much. ‘Fair play ‘ as we say here in Wales, we’re doing getting better at engaging. But there’s loads of room to improve.Read… Read more »