At the moment we are spending some time helping colleagues launch this year’s graduate recruitment campaign – branded as Big-on. We are quite proud of our contribution including the branded Big-on Facebook page which my colleague Alex Mueller does a lot of work on. We also have a dedicated Big-on area of our website IRead… Read more »
I have said before that we might want to think about who our digital audiences really are – they are not just a ‘Roman mob’. This led me to starting thinking that if we started from scratch what would we do. So this is my plan at the moment: Do a little research and createRead… Read more »
One of the best articles I read at university was about the Roman mob. Traditionally the Roman mob was see as a mindless destructive hoard, who at the drop of a hat (helmet?) would rampage through Rome burning the place down. The solution to keep the mob quiet was ‘bread and circuses’ keep ’em fedRead… Read more »
Steph Gray @lesteph recently highlighted an article by Gerry McGovern on the The accidental website visitor. Gerry talks about how a website significantly improved its satisfaction levels once it was attracting the right, but smaller audience. This made me think about who is the ‘right kind’ of website visitor? Are they one of us? DoRead… Read more »
We have ran some user testing recently and what an eye-opener it was. So how did we go about this? Well by trying to find users who were interested in our content. I have already described how I helped to identify the persona of performance measurement specialists. The usability supplier then dug up the relevantRead… Read more »
How about doing something different? Here are my starters for ten: Opt out of the Official Publishing contract for House Papers e.g. for publishing VFM reports. Negotiate direct with the House of Commons and find out what they really want. After all the NAO is part of the House so why not talk direct? WeRead… Read more »
Something new from my friends at Google. A weekly update. Well I won’t be draining my bank account at this rate to pay for my Adwords. Permalink | Leave a comment » Original post
I had the good fortune of being present this weekend (26/3/11) at the ‘show and tell’ of the Rewired State ran ‘Hack the government’ day #nhtg11. Before I say more it might be worth making clear what a hack day is. It is not something naughty or dangerous like trying to damage or deface aRead… Read more »
I recently had the pleasure of meeting Steve Ressler the driving force behind Govloop @govloop Steve is a very engaging and talkative guy who was over from the US for a flying visit. I came across Govloop some time ago when Julia Chandler @juliac2 who had been over in America for a conference mentioned it.Read… Read more »
How many of our messages are sent out in a bottle? We write our message stick it in a container and throw it out onto the sea of the internet. At some point the bottle knocks up against some foriegn shore, gets picked up and someone reads the message. What happens if it landed onRead… Read more »