At the moment many Departments are working out the implications of their digital strategies and how to follow up on the commitments that they made in them. This is where a digital maturity model becomes useful since to implement such strategies it is handy to know where you are already and where you want toRead… Read more »
Last week I had the pleasure of hosting Mailcamp 2013 an annual shindig to discuss all manner of topics regarding email marketing. I should add that all the hard work was done by Steph Gray @lesteph I was merely ‘strong armed’ into giving a presentation. Others have written about this event in more detail –Read… Read more »
One question I was asked at the last Social Media Surgery was – could I say something about employers access to employees Facebook accounts. Yes I can. There has been a trend in the US of employers asking to have access to employees Facebook accounts. This has gone so far that Facebook have reacted toRead… Read more »
I attended a fascinating discussion yesterday at #Teacamp (a monthly get together for digital geeks) about social media guidance for the public sector. The Government Digital Service, on behalf of central government, are updating the existing social media guidance for civil servants which is now a few years old. The overall thrust of the guidance,Read… Read more »
We all like to think that we are trendy hipsters (well some of us) and getting on down with the kids. No more cliches please (Ed.) O.K. then how many of these social media sites do you use? Be honest, when I say use I actually mean use, not just that you have heard ofRead… Read more »
I have mentioned previously that a great tip we received on our Google Analytics training was the use of the custom URL tool. This is tool potentially has great power especially if you know how to use it properly. I am not convinced that I have worked out all the wrinkles yet but am slowlyRead… Read more »
Last year I kicked myself after Govcamp because I tended to talk to the people I already knew. This year I decided that I would make the effort to be sociable and talk to ten new people – my ten new people challenge! Here is the list: 1) Phil McAllister from Ofqual communications team whoRead… Read more »
I mentioned a while ago some great training we had with Andrew Hood on Google Analytics. The one big thing that we have followed up is setting up some event tracking. These are actions that involve some kind of interaction with a site usually involving clicking on something. Helpfully the new version of Google AnalyticsRead… Read more »
This is a variation of my previous musing about what would we do differently if we, or our authors, got a pound for everytime their report was downloaded. I was telling a new colleague about this idea recently which then made me follow this line of thinking a bit further. I once went on aRead… Read more »
I would not call myself a Luddite but equally I would not call myself a forward thinker. As you are about to see…. When mobile phones first came out with cameras in them I thought ‘well that’s a waste of time’, ‘what fools are going to use such a thing?’ I distinctly remember being atRead… Read more »