In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
If you set only one professional new year’s resolution, consider making it this: to improve your organization’s email effectiveness as early as Q2 2015. Whether you’re new to the world of email marketing or a seasoned professional, whether email is a small part of your job description or you run a team dedicated to email… Read more »