A/B testing is a method of experimenting with one variable within your product, and then capturing how your users react to changes to that variable. What makes A/B Testing so important? It may be the BEST way to get timely and accurate feedback from your client base...
Posts Tagged: testing
In football, the distance the kicker kicks the ball is irrelevant if he doesn't aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
The movement to assess and improve the usability of federal government websites is small, vocal, and growing. GSA's First Fridays program makes free usability testing available to federal agencies, and a wide range of agencies have undertaken their own regular assessments of their sites and applications. Slowly but surely, the archaic mindset that a .gov... Read more »
We have come a long was from the first pages built and shared on the internet. Remember when you had to type in “Click Here” to guide users to clicking on a link if they wanted to open and read a report? Now everyone knows what underlined text means on a website. Design for the... Read more »
If you’re like me, you’re still recovering from and trying to absorb and sort all the content shared during Social Media Week last week. There was so much information and so many ideas presented at each session that I found myself consistently over-stimulated, but in an exciting way. As I wait for all of the... Read more »
Mark Drapeau (Washington, DC) — A few years ago, in Jalalabad, Afghanistan, a bar called The Taj opened. What was unusual about it was not so much the fact that it was the only bar in the eastern part of Afghanistan, but the method of payment: data. In brief, if Taj visitors had useful data... Read more »
Thorough beta testing of applications allows developers to address as many bugs and problems as possible before the official deployment. This is true of web apps, desktop apps, and mobile apps alike. uTest offers a range of testing types for a number of different platforms, including iPhone, BlackBerry, and Mac OS X. Real World Beta... Read more »
You could win a free usability test through GSA's First Fridays Product Testing Program."Win a Free Website Usability Test" Video Contest Details at go.usa.gov/n3e - Enter now till February 29Submit a video (two minutes or less) addressing why your governmentwebsite or web application is a good candidate for a free usability test. We want to... Read more »
GSA's First Friday's Usability Testing program is looking for 3 participants to help us test a government website on May 18 for one hour in the morning at our DC office. Help us improve user experience for the American public! Please email [email protected] for more information or to volunteer. Thanks so much 🙂 Sincerely, Jon