Sometimes change can be difficult for agencies and organizations to embrace (especially when the change is centered around technology and/or public image), so you may need to do a little prep work to ensure you’re ready for the conversation about updating your email strategy. Here are six steps to broaching this subject with the powers-that-be.
Posts By Amber V Hammond
All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Is that email you’re about to send 100% perfect? Are you sure? Of course, you’ve checked off every best practice and made sure your subscriber data is correct, but at the end of the day, you’re only human. Sooner or later, you’re going to miss something.
While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
You probably already know that email marketers must abide by certain laws when sending messages for any commercial reason. But did you know that the sending of messages on behalf of a government entity is governed by additional rules and regulations? Learn the fundamentals of these requirements and the basics for implementing them into your… Read more »
Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
Developing a clear picture of the types of email subscribers you have is key to tailoring your messages to address the specific needs of each audience member. This means abandoning the traditional approach that “blasts” the same, long message filled with disparate content to your entire audience on a pre-determined schedule and employing a new… Read more »
Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.
Starting out on the right foot with your audience is critical to earning their trust and securing your relationship with them.