The Greater Cleveland Regional Transit Authority (OH) has added quick response codes at light rail stations, park-and-rides, transit centers, and HealthLine stations. When customers point a smart phone at the code, the QR reader application directs them to route and schedule information on the RTA’s website. “The QR Codes are another way we keep theRead… Read more »
“Government is too serious,” said Philip Shucet, CEO and president of Hampton Roads Transit (VA), as he sat down to devour a dozen eggs and eight pancakes. “With all the drama that followed The Tide, it makes sense to do something fun,” he said. “Plus, I’ve been looking for an excuse to do it.” WhenRead… Read more »
Our organization, CEPSM, recently ran a database “cleaning” email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxesRead… Read more »
As summer comes to an end, many of us bid the warm weather farewell by heading to our local state or county fairs to take in what’s left of outdoor entertainment (and fill up on fried food of course!). Fairs across the US draw large crowds throughout the summer, making it a perfect forum forRead… Read more »
The Phone Tips & Tricks series is supported by the Sprint Federal Employee Discount Program. To find awesome discounts visit the Sprint Federal Employee Discount resource center today. I’ve been seeing a lot of images from all over after last week’s east coast earthquake and Hurricane Irene. This got me thinking. Our world has changedRead… Read more »
First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles”. Why did I think it was a mistake? One of the key things I remember that my strategicRead… Read more »
A primary objective of work in designing and deploying websites is to enable an evolved online user experience, for human users of the website. For many websites and their owners, the core website is also a source of information, marketing messages and social dialogue that lives elsewhere. “Elsewhere” can mean any Internet-enabled channel, from socialRead… Read more »
I was recently asked the question “how will we know if we have achieved success in our social media engagement?” (i.e the age old ROI issue) by a someone from my client’s senior management team. The only problem was that it was a closing rhetorical question for which they did not actually want to hearRead… Read more »
(This is a crosspost from vinJones.com) There are somethings in life we just accept although we know they are wrong. Like fruitcake during the Christmas holiday. No one really eats it, yet it is still given as a gift. Like a stop sign on a deserted road at 2am. Did you really make a fullRead… Read more »
I can’t tell you how many hours of my life have spent poking around Facebook. It’s one amazing (and addicting) website! But did you know that you can actually save money by being on Facebook? Money on your insurance that is. GEICO recently released their “Get a Quote” app on their Facebook page. I triedRead… Read more »