Communications

Redesign of CTOlabs.com

CTOlabs.com, a site we produce in service to enterprise CTOs seeking ideas, concepts and evaluations, has just undergone a major makeover focused on making content easier to discover. The layout is now presented in a newspaper format with large headlines, lots of images, and automated suggestions of content related to what you are looking at.Read… Read more »

“How to Manage Social Media” Presentations

My thanks to Joel Sarfati, Director of 40 Plus of Greater Washington D.C. and Professor Ray Kimball of Montgomery College’s TechLeap Program for inviting me to give presentations on “How to Manage Social Media for Busy Professionals” last week. Both events had great audiences, and I appreciated the vigorous question-and-answer sessions. Two slide decks shareRead… Read more »

Weekly Round-up – September 02, 2011

Gadi Ben-Yehuda Mobile, Apps, and Embedable Maps Bryan Yurcan reports that financial institutions are turning to social media to communicate with their customers during disasters, while Neal Ungerleider reports that the Navy is turning more and more to Google+ for its communications needs. FEMA, meanwhile, has released an app for use in preparation for andRead… Read more »

I Am Ninja: TweetDeck as a Killer App

The profile for @DODASSMC reads: “The Army’s Director of Online and Social Media Division coordinates these monthly meetings for professional development and networking of DOD social media folks.” For the past two months, I’ve had the pleasure of addressing that group, and I’ve come to realize that it’s time for me to embrace (resurrect?) myRead… Read more »

Cleveland RTA provides schedule info via QR codes

The Greater Cleveland Regional Transit Authority (OH) has added quick response codes at light rail stations, park-and-rides, transit centers, and HealthLine stations. When customers point a smart phone at the code, the QR reader application directs them to route and schedule information on the RTA’s website. “The QR Codes are another way we keep theRead… Read more »

Unsubscribe vs. Opt-out

Our organization, CEPSM, recently ran a database “cleaning” email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxesRead… Read more »