Best Focus Group Guides and Resources

Here is my list of the best focus group guides and resources. Knowing how to pitch, plan, facilitate, record and report the results of focus groups can be daunting. Whether you are using a contractor and want to ensure the quality of the research or you have to run a focus group yourself because there is no budget or time for a professional research firm, reading these guides and using these templates can get you up to speed in no time and help your focus groups deliver the results you need. (Also read my related post on icebreakers called: On the Rocks: Best Icebreaker Questions for Meetings and Focus Groups.)

GOVERNMENT SPECIFIC GUIDES

OTHER FOCUS GROUP GUIDES

If you have other resources to recommend, please post them as comments! Thanks!

MICHELE BARTRAM

Manager of Online and Offline Marketing and Ecommerce

for the U.S. Government Bookstore (Government Printing Office)

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Profile Photo David B. Grinberg

I agree with Dannielle, these are excellent resource recommendations. I once worked for a DC-based global survey research firm which used focus groups on a regular basis. Thanks for sharing these expert recommendations, Michele!

DBG

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