Posts Tagged: CMO

Is your marketing content consistent? – why CMOs should care!

Friend of mine just posted the following article on the importance of using consistent language. Last week I booked a flight with Southwest Airlines. I noticed this on the site: Best rate Guarantee! When you make a hotel reservation at southwest.com, you can feel confident that you’ve secured the lowest price for your hotel booking…. Read more »

AIIM is Looking for a CMO

AIIM International Job Announcement – please send resumes and cover letters to [email protected] If you have previously submitted to this position, you have already been sent on to HR for review. Please be patient as we perform this extensive search. Position: Chief Marketing Officer (CMO) Staff: OPEN Reports to: President Supervises: 3-4 professional staff FLSA… Read more »

Recession Proof Marketing: Dos & Don’ts

Quick read from American Marketing Assocation on how to recession proof your marketing: http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walking… Read more »