Posts Tagged: CMO

AIIM is Looking for a CMO

AIIM International Job Announcement – please send resumes and cover letters to [email protected] If you have previously submitted to this position, you have already been sent on to HR for review. Please be patient as we perform this extensive search. Position: Chief Marketing Officer (CMO) Staff: OPEN Reports to: President Supervises: 3-4 professional staff FLSARead… Read more »

Recession Proof Marketing: Dos & Don’ts

Quick read from American Marketing Assocation on how to recession proof your marketing: Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walkingRead… Read more »