This might be the best 7 minutes I’ve spent today.
The brilliant Chris Flink of IDEO shares thoughts on how Suckiness is an Opportunity.
LOVE THIS QUOTE: (a beauty, IMHO):
“Next time you bump into something sucky, embrace its suckiness. Lean into its suckiness. Obsess over every detail of its suckiness.”
And so with that he gives us: