The Gift of Suckiness

This might be the best 7 minutes I’ve spent today.

The brilliant Chris Flink of IDEO shares thoughts on how Suckiness is an Opportunity.

LOVE THIS QUOTE: (a beauty, IMHO):

“Next time you bump into something sucky, embrace its suckiness. Lean into its suckiness. Obsess over every detail of its suckiness.”

And so with that he gives us:

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