When the “Wrong” Words Can Help People Find the Right Services
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
Posts By Greg Jordan-Detamore
Testing Different Versions of Language can Improve Your Communications
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
How User Research Can Improve Application Processes
Does your government agency run a program or service that requires people to apply? By doing research into the experiences that applicants are having, you can gain insights to help design and implement improvements.