So are you a good writer? You may be. But it can be hard to know for sure. And no matter what, you can probably be better. And you don’t need an advanced degree or week-long workshop to get that way.
Posts By Jael Maack
Personas do take some time to develop, but time spent thinking about your end customer is definitely time well spent.
Does your department do amazing work, yet you feel like there’s rarely any acknowledgement of your accomplishments? What about your team? Your boss? Or you?
Here are three times that it’s particularly important to communicate actively, instead of letting your silence speak for you.
It’s almost always worth focusing on what your office could measure because measurement influences nearly every aspect of operations and communications.
As we rush into a multi-channel future, let’s not forget the first channel: face-to-face contact. A handshake. A conversation. Help, in person.
All communication is marketing, because all communication sends a message. And lack of communication sends a message – just as strong, if not stronger.
Just how unhappy are constituents with the interactions and service they receive from government?