Republished from eGovAU.
It is common practice for government Departments to go to consultants when they need specific skills or experience. The strategy is often to draw on this expertise to get started, transfer as much knowledge as possible to staff and move forward.
However sometimes it can be more cost-effective to draw on the existing skills of people already employed within a Department – insourcing rather than outsourcing. In many cases staff have past experience that is directly relevant to an initiative, or may even have expert knowledge in the area.
Equally social media engagement skills are not limited to Communications professionals. Forrester reported late last year that about 45% of Australians have joined social networking groups, 35% comment on blogs and forums and 26% are content creators – writing blogs and articles and/or posting videos and photos online. Matt Hodgson has a good blog post on this topic, Social media engagement: What are Aussies doing?.
It is extremely likely that some of these people are public servants and work in your Department – not necessarily in the Communications, Web or ICT teams.
If you can identify these staff and enlist an hour or two of their time each week you may be able to build a sustainable online engagement team without needing to rely as heavily on consultants or other outside expertise.
This insourcing approach has been used successfully in the private sector and in the public sector in other jurisdictions. For example the UK Foreign & Commonwealth Office encourages diplomatic staff to blog and the US military is encouraging servicemen and women to engage in social networks.
So now you know where to find experienced online professionals, all you need is to identify them.