Having a Little Fun with Official Social Media: Old Spice And @EPAgov

Are you familiar with last year’s Old Spice ad campaign? They featured a formed NFL player and were hilarious. Here’s one of my favorites for context: The true social media genius, though, was that they invited people to tweet requests to him, and then they shot short video responses. In each one, he reads theRead… Read more »

Using SharePoint to enable ITIL: Consequences of unmanaged services

Since technology appears simple to operation the assumption is that it’s simple to build and manage. What isn’t seen by end-users today is all the complexity behind a product or service. The consequences of operationally mature, technically naïve stakeholders and end-users are having to justify investments in information technology. While it’s not unreasonable to askRead… Read more »

Using SharePoint to enable ITIL: Consequences of unmanaged services

Since technology appears simple to operation the assumption is that it’s simple to build and manage. What isn’t seen by end-users today is all the complexity behind a product or service. The consequences of operationally mature, technically naïve stakeholders and end-users are having to justify investments in information technology. While it’s not unreasonable to askRead… Read more »

Petitioning the elephant

A new e-petitions site for government was launched yesterday. It is clean, simple and elegant, with clear government branding consistent with other cross-government sites. So far so good. But managing a cross government service is a tricky business, for reasons I have explored before. Government is a veneer that sits above departments, and like anyRead… Read more »

Children are the best teachers…

One of the many joys of having young children is that they can teach you so much – how to enjoy simple moments, how to express yourself through dance and how to skip along to just about anything. One of the most interesting areas my children teach me most in is about how human behaviourRead… Read more »

Social Networking & Information Architecture reading list

Some real useful books on Social Networking, Information Architecture and Marketing I’ve read the past few weeks and recommend: Clout the art and Science of Influential Web Content, Colleen Jones Letting go of the works, Janice Redish Content Strategy for the Web, Kristina Halvorson On my stack to read next week: The Web Content Strategist’sRead… Read more »

The day I went to Google New York

In almost every area they compete Google dominates…mail, maps, search and mobile. With over 500,000 Android devices being activated everyday there is little doubt that Google’s mobile operating system will continue to be a giant contender in the field. So while in New York I popped into their offices to talk with Eric Obenzinger whoRead… Read more »