Thibodeau from Facebook discussed ways that Facebook is helping brands market and have a positive presence on Facebook. She knows that people want a dislike button, but the fact is that if there was a dislike button it would make Facebook a negative experience for many users and many companies. The people who post negativeRead… Read more »
Washer opened with videos to exemplify that we don’t need a ton of facts to build trust. However, many companies who do B2B don’t understand this, and think that the only way to have a successful B2B business strategy is with facts. Lots of facts. The people who feel this way do not realize that:Read… Read more »
Gwyne Kostin began by asking the question “why is mobile important?” Mobile is important because the future is mobile, 96% of people from 18-35 have mobile phones; plus, more and more people are accessing the internet with mobile devices.The fact is, if you aren’t mobile, you’re missing out on an important aspect of the future.Read… Read more »
Major Hood, who works for the Salvation Army, believes that communication in an organization needs to be a concerted effort. To do this, a finely tuned communications plan needs to be coordinated. Through communication, organizations are able to receive the resources they need. This includes primary resources, which are the capital, labor, and raw materialsRead… Read more »
Evolution is the beacon of culture, says Bough of Pepsi Co., and it only gets quicker with time, as exemplified by the iPad and other new forms of technology. Children today are being raised on the Internet, iPads, laptops, and X-Boxes. As a matter of fact, children try to swipe magazines and don’t understand whyRead… Read more »