Posts Tagged: positioning

CB2: Who’s Trapped Inside? IPS Has the Answer

When a gunman entered Discovery Channel headquarters with a list of demands, our attention shifted from a strengthening Hurricane Earl to the safety of those people inside the building. How many are still inside? Where are they? Are they safe? While we may be better prepared for building-wide crises after 9/11 and tragedies like Virginia… Read more »

Software Product Launch: Where’s True North?

Software developers reach a point, when poised to launch a new-generation product, where The Launch takes on a life of its own. A well-oiled, buttoned-down enterprise with a market-killer under wraps observes one day that no one department or team can objectively step in and lead the product to Launch Day. Girded with its own… Read more »