Posts Tagged: channel

What is the Future of the Channel?

by Skip Liesegang, Vice President, Partners, Programs, and Alliances. What is going to have real impact on your future channel success? Here are a few things I’m seeing that could impact the Channel particularly in the public sector markets: Will the continued movement to Software as a Service (SaaS) or subscription based services affect your… Read more »

Developing your Sales Channels in the State and Local Market

by Skip Liesegang, Vice President, Partners, Programs, and Alliances. What’s the best way to reach the state and local government market? Yes, this market is filled with opportunity, but it’s also filled with challenges due to its geographic diversity and unique procurement rules. A few key things to keep in mind while targeting this market:… Read more »

Q&A: Robert Derby of Sage Communications Discusses Why Agencies Like GSA Need Targeted Marketing to Save Taxpayer Dollars

As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at Sage… Read more »

Government Innovation YouTube Channels

This video highlights some favorite YouTube channels focused on government innovation. “GovGirl” Kristy from http://GovGirl.com covers Gov2 TV hosted by Walter Schwabe, GovFreshTV by Luke Fretwell, AshInstitute by the Harvard Kennedy School and the GovInnovator channel by Andy Feldman. Videos posted on these channels are helpful for both government employees and citizens! Watch Kristy’s video:… Read more »

Top 10 tips for promoting channel shift

In July I presented at the SOCITM Building Perfect Council Websites 11 (BPCW11) in London on the topic of Channel Shift. The presentation was entitled “Is Developing Channels more Important than Promoting Shift?” Although the event was aimed primarily at Local Government, many of the concepts I presented are relevant to both Central and Government… Read more »

Councils using open data to encourage channel shift

Councils are using demographic research information to target sections of the population to encourage them to access their services online. Many local authorities are using research tools to compile and analyse statistical information about their community. A report such as this one published on Kent County Council’s website contains a wealth of information that can… Read more »

CB2: Who’s Trapped Inside? IPS Has the Answer

When a gunman entered Discovery Channel headquarters with a list of demands, our attention shifted from a strengthening Hurricane Earl to the safety of those people inside the building. How many are still inside? Where are they? Are they safe? While we may be better prepared for building-wide crises after 9/11 and tragedies like Virginia… Read more »

How engaged is your department online? And how does it affect your success?

Republished from eGov AU. Charlene Li, one of the writers of Groundswell and ex-Forrester analyst, has launched a new initiative which compares the financial success of organisations with their level of online engagement and allows organisations to compare how engaged they are online. Named Engagementdb, the site provides graphs and case studies on how various… Read more »

Operating web and IT in an abundance mindset

Republished from eGov AU. Chris Anderson, the owner of Wired, recently wrote a very thought-provoking article about the need for organisations to consider how to operate within an abundance mindset rather than a scarcity-based one in his article, Tech Is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity. Chris uses one… Read more »

Build it or they will come

Republished from eGovAU. In 2007 a combined SMS and online electoral monitoring system went into action in Nigeria to report electoral fraud. Based on increasing mobile use (as fixed infrastructure is very limited in the country), mobile phones were able to provide voters with a voice when ballots were not conducted fairly. Similar systems are… Read more »