Web content exists in a real world, not a perfect one. And sometimes good work processes get overruled, lawyers prevail, and deadlines drive actions. In the interests of saving someone else’s sanity, here are my rules of good publishable content
Posts By Katherine Spivey
Here’s some career advice: Make it easy for people to help you. This is how.
A lot of people spend a great deal of time thinking about notional content — content that doesn’t exist.
Four rules of engagement for homepages.
You’d think that people would know better by now than to use “Click here” for links. It’s not like they haven’t been told.
The only way to test if content is usable or plain is to test it. It’s not the writer or editor–or the program manager–who determines whether content is plain or usable; it’s the user.
Questions to ask yourself to make sure your website is actually effective.
I’ve read a lot of reports and listened to a lot of customer service/customer experience user experience — you’re supposed to delight the customer. What if I don’t want to be delighted? What if I just want to do whatever and go on to my next task?
Styleguides are useful because consistency is the only editorial virtue. There’s nothing foolish about consistency. But styleguides don’t produce plain language that answers users’ needs. They won’t fix everything–they’ll just make publishing a little easier.
You know how some people like crossword or jigsaw puzzles? Editing is the same thing.