Evergreen content isn’t just reserved for knitting tutorials or tips on getting new clients; it can be very applicable to government communications as well. Whether it’s a how-to on sorting recycling or a listicle of the top five places for bird watching, it will drive traffic to your website and gain attention on social media.
While most agencies and government offices focus their online communication efforts via Facebook, Twitter, YouTube and Instagram, there is an extremely valuable platform that these offices can take advantage of. It’s the four letter word…B-L-O-G.
It’s more than polishing your grammar or devising the listicle to end all listicles. Being a better blogger is about focusing on quality and a devotion to your reader.
There is an old saying: “Those who know don’t tell, and those who tell, don’t know.” We don’t hear honest stories enough but if we did I think that could be a catalyst for real change. These are the things we should blog about more, not only because we need to vent and get supportRead… Read more »
There’s been a lot of chatter lately about the “death of blogging” or about its already-in-progress resurrection. Yet a stroll around the blogosphere reveals a lively culture of content creation and sharing that seems untouched by any death throes. Blogging started as—and often, at its best, continues to be—an online personal journal perfect for oversharing. So, one might not think thatRead… Read more »
A blog can be an amazing way for an organization to communicate and engage with the people it serves – as well as to get their feedback. But a blog can also drop to the bottom of the to do list quickly if no one’s passionate about it. What if instead of slogging through the usualRead… Read more »
Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013, I’ve learned a lot both about what TO do and what NOT to do. I’ve also learned a great deal from regularly curating content createdRead… Read more »
As Valentine’s Day approaches, love is in the air, and we at OmniStudio want to express our love for beautiful web design. Open source tools like WordPress, combined with easy sharing plugins for social media posting, make it possible to build a website that you and your visitors will love. Here are some of ourRead… Read more »
If you are reading this you are no stranger to blogs. You have probably heard the term more times than you can count, have read more than your fair share, and maybe even have your own online novel collecting “dust” in cyberspace. Even still, the desire to be heard above all the chatter on theRead… Read more »
In many ways, the government contractor community is in a state of uncertainly with pending budget cuts in this austere environment. When reading the news, it often feels like Henny Penny is doing all of the reporting and the outlook is very dire. But is the sky actually falling? Market Connections will be releasing thisRead… Read more »