Posts By Mary Yang

Lessons from Netflix: what not to do with social media

Please join us at GovDelivery’s event on Wednesday, October 19th, Social Media’s Role In Cost Effective Solutions. If you’re in the US, you’ve no doubt heard the discontent over Netflix, which describes itself as “the world’s leading Internet subscription service for enjoying movies and TV shows.” They gained prominence over Blockbuster as a DVD-by-mail serviceRead… Read more »

Why face-to-face events about digital communications are important

With increased budget pressures and constraints on our schedules with expanding workloads, finding time to attend a face-to-face event is difficult. Not that there are many face-to-face events anymore: studies show that 60% of US marketers are planning to increase their spend on virtual events while 42% plan to decrease their spend around physical eventsRead… Read more »