Posts By Mary Yang

Universal Credit Implementation: Meeting the Communications Challenge

The most extensive reform to the UK welfare system in five decades- Universal Credit – is underway and presents some unique challenges and opportunities, as outlined in a recent article in The Guardian. With a change this massive, how does the UK government implement Universal Credit consistently and communicate clearly with its citizens? Defining theRead… Read more »

A New Role for Mobile Apps: Reach More People

Everyday 2.5 quintillion bytes of new data are created (IBM: What is Big Data?). The increasing development of mobile technologies makes this data creation even easier by allowing us to search, upload, Tweet, photograph, and produce content from almost anywhere in the world at any time. With all this new, exciting data constantly surrounding us,Read… Read more »

Innovation as Experimentation

Innovation is a hot buzz word these days. Tech magazines rank the most innovative companies in world. Industry groups do the same for government. So what does it take to actually be “innovative?” In the book Running the Gauntlet by Jeffrey Hayzlett, Deustch Inc. CEO, Linda Sawyer states, “Be fearless and not afraid of failure.Read… Read more »

Abandoning Facebook

This is a repost from GovDelivery’s Reach the Public blog, originally posted 11/14/12. Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’sRead… Read more »

Digital Communication Best Practices Guide Now Available

GovDelivery just released a new guide – Public Sector Digital Communication Management Best Practices: The Critical Role of Email – that details tips and strategies culled from more than 500 state, local, federal and international government organizations. Government Technology recently ran an articlewith some strategies from this guide. With all the buzz around social media,Read… Read more »

Obama campaign wants you to help build Spotify playlist

I saw this story on MSNBC today and thought it was very interesting. (In full disclosure, I love Spotify. Best music app around!)
 Obama campaign wants your help building Spotify playlistConsidering that President Barack Obama’s staff has already incorporated Twitter, Tumblr, Google+, Instagram and just about every other
social media service you can think of intoRead… Read more »

The Power of One

By Dave Worsell, Director, Government Solutions, GovDelivery UK I was recently asked to present to the UK Government Digital Service (GDS) for a “Lunch and Learn” session. The purpose of the presentation was to demonstrate the importance of proactive public sector communications and some of the risks and pitfalls when providing proactive communication on aRead… Read more »