Posts By Mary Yang

Top 7 Ways to Engage Event Participants Online & Offline

If you’ve coordinated an event, you know the typical challenges. What are the topics you’ll cover? How do you keep participants informed and involved before and after the event? How do you increase participation? How do you build momentum for an event that’s months away? With restrained budgets and more pressure to justify attending anRead… Read more »

Access Anywhere – IRS Goes Mobile with Help from GovDelivery

The Internal Revenue Service (IRS) unveiled an updated version of their smartphone application, IRS2Go, in early February. The app was “designed to provide taxpayers easier access to practical tools and information,” and the update included an application programming interface (API) integration with GovDelivery Digital Communication Management (DCM), which allowed app users to sign up toRead… Read more »

Changing the government IT landscape with CloudStore

On Sunday, February 19, the Government Procurement Service officially launched CloudStore for UK central government and local authorities. The UK government first proposed the G-Cloud initiative over two years ago with the goal of bringing a wider range of cloud suppliers to the public sector while increasing the flexibility of procurement contracts. The programme wantedRead… Read more »

2011 State & Local Government Communications infographic

GovDelivery released an infographic report revealing the Top 11 keywords/subjects of government communications State & Local government organizations that saw their content shared the most across email and social media fastest-growing topics that the public signed up to receive actual messages that the public shared through email and social media Below is just a snapshotRead… Read more »

2011 Represents Record Year for Government-to-Citizen Communications

Report reveals that Health, Business, and Jobs account for one-half of government communication Today, GovDelivery released the 2011 Federal Digital Communications Report, revealing that 2011 was a record year for government communications. The report is available in an infographic and can be seen at The report, based on data from GovDelivery’s clients representing moreRead… Read more »

The changing role of government

By Mark Capaldini, GovDelivery The role of government has evolved over time as citizen needs have changed. Today, government is being called on to do more with less. But with limited resources and a need to focus those resources on critical needs, the role of local government must evolve yet again. In Governing’s November 2011Read… Read more »

Government success with social media

By Jennifer Kaplan, GovDelivery This blog post is a response to a recent article in the Minneapolis/St. Paul Star Tribune on social media in government. It was a great article, but I felt compelled to respond! ************ I work for a company that does digital communication management (email/text/rss/social media) exclusively for the public sector. It’sRead… Read more »

HootSuite launches new App Directory

HootSuite, which gained prominence as a Twitter dashboard/management tool, launched a new App Directory last month. HootSuite had already added social media channel integration as they grew; their dashboard currently allows you to manage your Facebook, LinkedIn,, WordPress, MySpace, Foursquare and mixi pages/accounts (along with Twitter). And now they’ve expanded their reach again withRead… Read more »

Leveraging the power of social media in government

Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. Watch the video to hear Scott discuss social media as part of an integrated communications strategy that incorporates email and text messaging/SMS to fight through the “noise.” What do you think? How did your governmentRead… Read more »

The Facebook Phenomenon

Part three in our David Kirkpatrick video series! Did you catch our first and second videos? David Kirkpatrick sits down with GovDelivery to discuss the Facebook Phenomenon and why Facebook now dominates social networking. He also shares his thoughts on how government can leverage the power of Facebook to help improve citizen satisfaction. Watch theRead… Read more »