In today’s government contracting environment, companies and organizations selling products and services to the federal government need to keep every arrow in their marketing quivers as sharp as possible.
One of the core components of marketing success in this new contracting environment is knowing where and how to reach senior decision-makers at civilian and defense agencies. This involves understanding exactly which print, radio, online and social media venues federal leaders embrace on a daily basis.
Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study, which will help marketers hone strategies for influencing government executives.
The 4th installment of this popular syndicated study combines actual media usage of mid- to senior-level federal decision makers with their demographics, job function and purchasing habits. Survey responses from more than 3,700 decision makers will highlight their media usage spanning print, broadcast, social, mobile and online.
The study will also have the following NEW components:
Mobile: Exactly which mobile sites are federal executives visiting?
Tools: Which hand-held and desktop tools are used most for accessing email, websites, video, social and other media?
Blogs: Which are the most popular federal-focused blogs?
Social media: Which social sites are actually considered most beneficial at work among federal executives?
Job categories and job functions: Cloud computing, Cybersecurity and Health IT have been added this year as both job functions and areas of purchase
Be sure to check out the full blog post here too!
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