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Martha McLean

Profile picture of Martha McLean

@MarthaMcLean

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Recent Blog Posts

  • It’s a marathon – find your pace bunny and settle in
  • Whither Web 1.0
  • Show-and-tell 2.0
  • Bureaucracy 2.0 – make sure your team is ready to stand and deliver
  • What are you doing? or What could you be doing?
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  • Profile picture of Martha McLean

    Martha McLean replied to the topic How do you humanize your digital voice? in the forum Digital Communications 7 years, 8 months ago

    Great question and nice answers so far!

    Something as simple as the use of pronouns can help immensely. Why write “the government” when you can say “we.”

    M.

  • Profile picture of Martha McLean

    Martha McLean replied to the topic All-in-one Mobile Apps vs. Single Function Apps in the forum Technology 7 years, 10 months ago

    Hi Rob,

    Interesting question. I grew to love apps because the ones I tend to use all serve a single purpose. With the ability on my iphone to move them into folder with similar apps that kept things simple.

    While I understand the drive to have the “one service” app, I’m concerned they’ll soon run into the same #ux issues our websites do. I…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Should You Wait to Start Meetings for Late Co-Workers? in the forum Program and Project Management 7 years, 10 months ago

    Hi Pat,

    I’m sure we’ve all been in your shoes!

    My approach: be on time, start on time.

    One trick I’m using more and more when scheduling meetings is to have the start time for the invites to be ‘off-hour’, ie 2:10 rather than 2pm. As Mark mentioned, most folks, when late, state they’re late due to back-to-back meetings. The 10 minute buffer…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Help (not lost) in Translation in the forum Forum Discussions 8 years, 8 months ago

    Great link – thanks!!

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Help (not lost) in Translation in the forum Forum Discussions 8 years, 8 months ago

    Hi Meagan,

    A good discussion topic, thanks!

    I work at Foreign Affairs Canada. Our network of Embassy websites offers content in 30+ languages. While we’re fortunate to be able to rely on staff out in the field to do much of the translation, it can sometimes be tasking for many.

    I’ve been working on a translation framework that would allow…[Read more]

  • Profile picture of Martha McLean

    Martha McLean posted an update in the group Group logo of Canadians & GovernmentCanadians & Government 9 years, 10 months ago

    Hi Chris,

    I like Andrew’s points (when do we not like his points?) And I also appreciate you asking the question!

    A personal trend I’m noticing across my communities is that I’m joining and participating in groups that have a specific purpose.

    We have varied experience and, while I’m interested in many facets of government, I find I need to…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Removing Emotion From Your Posts in the forum Forum Discussions 10 years, 1 month ago

    Hi Adam,

    Good questions. As more and more wander into the 2.0 world and begin to comment on, or create posts; engage on platforms such as this, Facebook, Twitter, etc, questions about online personality inevitably pop up.

    How much of one’s personality is too much? What if a point really needs to be made? How to separate personal from…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Should We Build a Unique Site Or Use Govloop? in the forum GovLoop Canada 10 years, 2 months ago

    Hey Nick,

    Given we have a Canadian Government 2.0 group already established on Govloop I think there’s not doubt the interest is there.

    I see the true benefit of Govloop being that it is international in flavour. The dialogues, groups and connections counter the notion that government issues are unique to that one country being. Govloop to me…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Canadian agreements? in the forum Canadians & Government 10 years, 2 months ago

    Hi Craig,

    I haven’t heard but know that this has been flagged by numerous people. This would be a major step for Canada and would certainly help those of us managing online communications. Many departments are currently grappling with, and expending much effort on addressing these issues. Sad that Chuck Henry is moving on as I think senior…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Public affairs and web management…one and the same or separate but equal? in the forum Forum Discussions 10 years, 3 months ago

    Hi Candi,

    A great discussion piece!

    I think the challenge of the web2.0 world in government will indeed center around it’s management. Do we add a 2.0 layer to traditional communication and outreach responsibilities or, as Steve notes, will there be an ever-increasing number of “new media” positions popping up.

    As someone who’s been working in…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Expired Contest- What’s Your One Idea to Use Social Media to Improve Gov’t Operations. in the forum Miscellaneous 10 years, 3 months ago

    If the aim is to improve operations then we must look at where the most inefficiencies occur. With more and more public servants participating in social networks, the inefficiencies and red tape become more evident and frustrating. As we in the web 2.0 communication field examine how these tools can help with customer/client service, we should be…[Read more]

  • Profile picture of Martha McLean

    Martha McLean replied to the topic Beta testing for a “twitter style” collaboration tool in the forum Government 2.0 Club 10 years, 5 months ago

    Hi Leanne,

    Have you had any traction on this? Anyone from DFAIT or Treasury Board?

    Martha

  • Profile picture of Martha McLean

    Martha McLean posted an update 10 years, 7 months ago

    @1co6jbkdmiwabHi Rachel,

    Congrats on a fantastic #govwebcon. While I wasn’t in attendance, I followed and participated via Twitter!

    I’ll be in DC on May 8th and would love a chance to sit down with you, and Sheila Campbell if possible, to discuss the FWMC. I’m interested on 2 fronts. As Deputy Director for eCommuications at Foreign Affairs…[Read more]

  • Profile picture of Martha McLean

    Martha McLean became a registered member 10 years, 8 months ago

  • Profile picture of Martha McLean

    Martha McLean joined the group Group logo of Digital CommunicationsDigital Communications 20 years ago

  • Profile picture of Martha McLean

    Martha McLean joined the group Group logo of GovLoop CanadaGovLoop Canada 20 years ago

  • Profile picture of Martha McLean

    Martha McLean joined the group Group logo of Social Networking, Leadership and Innovation in the Applied SettingSocial Networking, Leadership and Innovation in the Applied Setting 20 years ago

  • Profile picture of Martha McLean

    Martha McLean joined the group Group logo of Canadians & GovernmentCanadians & Government 20 years ago

  • Profile picture of Martha McLean

    Martha McLean joined the group Group logo of Government 2.0 ClubGovernment 2.0 Club 20 years ago

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