I celebrated a personal milestone this week when I reached the 3,000 follower mark on Twitter. Later that day, a friend and I were having lunch when he asked me to tell him about my success. Without hesitation, I gave him this simple explanation… branding. My experience with social media has provided me with someRead… Read more »
Search Results for: personal brand
How to Build a Lasting Brand – Mickey Mouse Style
Recently, I taught a workshop called Your Brand @ Work in Orlando, FL just a stones thrown away from the home of Mickey Mouse. I started thinking about the kind of lessons we can learn about personal branding from the phenomenally successful Mickey Mouse brand. The Mickey Mouse brand has withstood the test of time.Read… Read more »
Improving Personal Performance: What am I About?
A friend of mine relayed a few bits he took away from a talk he heard the other day that was given by Tom Brand, the former Olympic wrestling gold medalist and current head coach of the Nebraska wrestling team, about identifying what you are about as a person and achieving your goals. Two pointsRead… Read more »
To Brand or Not to Brand…A Silly Question
It’s almost a nonsensical thing to say these days. It seems everyone know the benefits of Branding. For those who don’t know it, by golly, we should train it. This article will sound a bit like another one I wrote some time ago having to do with not being eliminated from the job pool becauseRead… Read more »
You Are a Brand: What is your Self-Brand?
You Are a Brand!Destiny is a dramatic word—but really, the first step in branding is identifying your business destiny. Whether you are an employee or an executive, a professional or an entrepreneur, you need to determine your personal brand, the unique value you – and only you – bring to your organization. Catherine Kaputa DescribeRead… Read more »
Stephen Colbert: Political pundit… And seasoned marketing/branding professional?
As of late, I’ve become a huge fan of The Colbert Report. I am interested in politics and media, which are Stephen Colberts biggest targets for satire, and he does a great job at making both look absurd. The right-wing political pundit’s show is full of memorable quotes, such as “Democrats lead in all theRead… Read more »
Is it theft if you personalise & retain an official social media account when you leave an organisation?
One of the legal and ethical dilemmas organisations are beginning to struggle with is the ownership of social media accounts. When a staff member creates and uses a social media account solely or mainly for official organisational purposes they can build a large following over months or years based entirely on their paid work activities.Read… Read more »
Whats Next DC Live Blogging, Tim Washer, Humanizing B2B Brands with Social Video
Washer opened with videos to exemplify that we don’t need a ton of facts to build trust. However, many companies who do B2B don’t understand this, and think that the only way to have a successful B2B business strategy is with facts. Lots of facts. The people who feel this way do not realize that:Read… Read more »
Attributes of a Leader Through Ownership and Not Personal Possession
Whenever we mention ownership we reluctantly scrutinize who actually owns, be it a car, house, organisation, political party or even the country. We tend to limit ourselves to personal possession. Ownership covers a great ideal of setups. It goes beyond an individual; it stretches to family, community, society, district, province, country and the entire globe.Read… Read more »
How E-mail Signatures Can Brand and Promote Your Organization
One of the most overlooked opportunities for online marketing also happens to be one of the most ubiquitous: the e-mail “signature” One of the first things new employees do is create a “signature block” for their e-mails. These half a dozen lines or so, consisting of your contact info, plop themselves at the bottom ofRead… Read more »