Wanted to share a cool post by Luis Gallardo, Managing Director, Global Brand & Marketing at Deloitte. Touches on thinking holistically and acting personally (versus Think Global, Act Local) to help businesses succeed in today’s global economy. Check out the original post on the Deloitte Perspectives Blog. March 15, 2011 By Luis Gallardo: Think Global,Read… Read more »
Search Results for: personal brand
21st century branding
So, day zero for Blackburn with Darwen draws to a close. There will be 500 or so compulsory redundancies and there is no way to avoid them. 500 more posts have been deleted – meaning a total, by mid summer of 1000 posts which will simply no longer exist. What that means for the peopleRead… Read more »
FedInsider: Dueling Books Reflect Procurement Experts’ Personalities
Dueling Books Reflect Procurement Experts’ Personalities Self-published books used to be the domain of the mediocre and the desperate. Mostly they were low-rent affairs, cheaply produced. They served pretty much the vanity of their publishers, and looked it. No more. Nowadays would-be authors have an astonishing variety of online social tools to spread the wordRead… Read more »
Social Media Guidance – Section One: Personal and professional responsibilities
Section One: Personal and professional responsibilities This details personal and professional responsibilities for the participation in or use of social media as part of your job or whenever you identify yourself in a professional capacity as a DCC employee. 1. Personal use of social media Whether or not an individual chooses to create or participateRead… Read more »
Making Business Transformation Personal
Transformation in the Department of Defense is nothing new. The Department of Defense is one of the most adaptable organizations on the planet – when it needs to be. If you think about it, this is an organization that has to not only perform, but it has to out-perform militaries from any country on theRead… Read more »
Benefits and Challenges Twitter Poses to Brands
6,000 companies join Twitter each day, so surely someone must see the value. What are some of the benefits Twitter can offer your organization? A Little Humanizing Goes a Long Way Huge organizations, public and private, public servants, etc are often viewed as monoliths. While this can be good in that it portrays strength andRead… Read more »
Social Media…it’s not just for your public brand
Note: This post is of my own personal opinion and is not endorsed or supported by any local, state, or federal government agency. An article over at The Experience Blog really draws focus to a topic that isn’t covered as much which is the idea of using social media tools within your organization to fosterRead… Read more »
We Should All Be Thought Leaders
You don’t have to have special permission to become a thought leader. Learn how to build a personal brand that drives value and changes the conversation.
What They Say When You’re Not There
Discovering your personal brand starts with an understanding of your authentic self and of how others perceive you.
Leadership Lessons Learned from a Female CTO
Mastering the fundamentals of executive leadership and personal branding can be especially challenging in the government contracting industry that is known as a risk-averse and a tight-knit marketplace. Here are a few lessons learned from my journey as a female CTO and team leader.